Vaughn de Heart: November 2010

A new Vaughn de Heart collection called "Le Magnifique" will be released on November 26 Black Friday at 7am PST (The pieces in the collection are all black, and it is releasing on Black Friday, and it is releasing at 7am because there are 7 pieces, just in case you missed how those tie in). The Le Magnifique collection of 7 items of which there are only 7 made. "Le Magnifique" is french for "The Magnificent" and the nickname for this collection is "The Magnificent 7" because there are 7 items and only 7 of each made. There are 49 pieces in total. There is a tank, a crew neck t shirt, a henley, a thermal, a pull over hoodie, a zip hoodie, and a cardigan.

Here's the skinny (never have I in my life used that phrase) on the collection. It actually started with the zip hoodie. I put Le Magnifique on the back and I thought I was done. Then while I was sitting at work one day crunching numbers (I work during the day as an analyst) the idea of the magnificent 7 came to me. I thought, "I'll make 7 hoodies!" But that didn't seem like enough. When I got home I got to my computer and started designing more and the idea of 7 items and making only 7 of each happened. Then the idea of the numbered cards to give it a special feeling. Then the idea of the gold tags, and the special drawstring bags as packaging. I actually started making this collection in August (That's why there is a tank in the collection), that's how long it took all of the details to come together, and now that it is made and my screen printer thoroughly hates me for putting him through this ordeal, the collection is finished.
Once they sell out I will not make any more. The collection consists of all black garments. Each item comes inside of a special Le Magnifique black drawstring bag. This bag cannot be purchased, it can only be acquired by buying a piece in the collection. Also each item will come with a Le Magnifique card. On the front of the card will be a handwritten number in gold giving the sequential order of the peice. For example the first person to order a particular piece will receive the "1 of 7" card, the next person will receive the "2 of 7" card and so forth. On the back of the card is a quote explaining the collection. Also featured in this collection are gold tagless labels instead of the traditional silver tagless labels. And the two hoodies feature a sewn in tag. One portion of the tag reads, "Limité à sept piéces". Which is french for "Limited to 7 pieces."

I created this collection because I wanted to make something different and even harder to get than the other Vaughn de Heart pieces so far. I wanted to exercise even more details in my product and to make something even more unique and special. The only place the collection says Vaughn de Heart is on the tag. Also the Vaughn de Heart logo is not on any of the garments.

The inspiration for the collection came from the question of, "What constitutes magnificence?" What makes something great? Is it the design? Is it the quality? Is it what is associated with it? All of these are necessary, but alone are insufficient. What I believe constitutes true magnificence is how few there are. What few deserve the title and how hard they are to find. For without rarity, all the others are blown away by winds of reoccurrence. That is Le Magnifique.

I wanted this collection to stand on its own. I hope you will enjoy the magnificent 7.